-Logo-Inspired-
ROAD RASH is bold font with aspects of a cursive. The strong incline suggests forward movement; the contrast of thick and thin strokes gives it a distinctive style. Alternate letterforms allow more customization.
DILEMMA is a bold oblique sansserif font with a dynamic inline that twists in and around each letter. The Regular font has black letters and white lines; a pair of companion fonts each have half of each letter. Set your type in each font and layer them in different colors to get the red, white, and blue effect above. DILEMMA was inspired by Sears’ 1984–94 logo. Version 1.5 includes an expanded character set and improved spacing and kerning.
HEADSTAND is a playful font that looks like it was written for kids—boldly and deliberately—with a marker on a dry-erase board. Stroke weights vary in unexpected ways as the letters bounce along the baseline. All caps, but OpenType features replace double letters and numbers with alternate glyphs for a real hand-lettered feel. Headstand was inspired by the logo for Melania Trump’s “Be Best” campaign, reportedly designed by the First Lady herself.
ACE OF CLUBS is a decorative display font with its roots in the 19th century. The unique trefoil or club-shaped terminals give it a certain jolliness, inspired by the former “lollipop” logo of the A&P supermarket chain. Starting with just 2 letters, I expanded it into a complete font with upper- and lowercase, numbers, punctuation, and the rest.
Calico Cat is a whimsical script font. It’s like a young girl’s playful but but earnest cursive handwriting. Special letterforms are included as ligatures, automatically creating nicely linked script. Calico Cat was inspired by one of the various Hello Kitty logos.
CAPTAIN HOOK is a bold and jolly woodtype font with curved serifs and engraved highlights. (Its predecessor, Captain Howdy, was all caps and inspired by the lettering on a classic Ouija board.) Captain Hook offers more flexibility and now has a companion font, CAPTAIN HOOK CRACKLE, with a rough and ready texture built in. Get the rustic look of a faded t-shirt or weathered sign. Version 1.1 has an expanded character set and improved spacing and kerning.
Bezel is an Art Deco font with a contemporary twist. Bezel starts with geometric forms but adds modern proportions and a sleek curve for a fresh feel. The set Bevel was inspired by this TV ad for Las Vegas and then expanded to include 4 decorative variations: Black, White, Diamond, and Shimmer.
SAGEBRUSH is a decorative font with a Western flavor, its distinctive dots and curves and suggesting silver conchos, sheriffs’ badges, cowhides and spurs. In reality, it was inspired by the logo of the legendary NYC punk club CBGB OMFUG. When you learn that CBGB stood for “country, bluegrass, blues,” it’s easier to see what they were going for with this design, so far from punk typography.
LOVE SHACK is a playful font with the handmade texture of roughly painted sign. To design the letters, I tore them from construction paper, giving them a quirky design and an irregular edge. The original inspiration for the font came from the logo for Rubio’s chain of restaurants. I loved the casual letterforms and the crunchy edge.
SHOEMAKER is designed to look like top-stitched letters, great for a fun, friendly, hand-crafted look. The basic letterforms were inspired by the classic Windsor fonts, favored by Woody Allen (most all his films’ title-cards) and Timberland (logotype). I’ve reduced it to a carefully “stitched” outline. Includes upper and lowercase, numbers, punctuation and international characters. For more fun, I’ve included top-stiched versions of some Harold’s Pips (below, with key locations in red).