KECHAPPU is a bold font with squarish letters, monoweight strokes, and some unusual features that compare to modern Asian typographic styles. The fusion of East and West produces tasty results. For example, ketchup, that all-American food, began as a Malay (or maybe Chinese) sauce and word; kechappu is the Japanese translation.

Kechappu was inspired by the print advertising for the 1959 film noir, The Crimson Kimono.