JEST is bold and gestural, as if painted with a brush by a skilled signpainter. It was inspired by a “lost” analog font, Jet, available in the 1970s as dry-transfer lettering. The original had a white inline; in recreating the font I added Solid, Dotted, TwoTone, and Shadow varieties. And now the newest member of the family, Jest Rush, uses another signpainter’s trick to suggest urgency.