Asian Flavor is a pan-Asian pastiche. Borrowing from multiple Asian scripts—dots from the Middle East, bars from South Asia, strokes from the Far East—this font attempts to suggest Asian languages while still writing in the Latin alphabet. About as authentically “Asian” as my homemade lettuce wraps with some ginger, rice vinegar, soy sauce and sesame oil: tasty and accessible but not really Asian.
Asian Flavor was inspired by this vintage hand-lettered sign at the American Museum of Natural History in New York City.