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Atlas

Atlas_pagesATLAS was inspired by the classic analog Art Deco font. My first version of it–the one with stripes–was originally named Farouk, as it was called in the first reference I found, but I later changed it to conform with period sources (left). I’ve also recreated the companion Solid font; both are completely redrawn with very clean edges.

I have since learned more about the original font which “goes back all the way to 1933…when it was designed by K[arl] H[ermann] Schaefer for the German type foundry Schriftguß AG… as Fatima Versalien [Versalien = uppercase]. In the same year, Fonderie Typographique Française published their version of Fatima Versalien under the name Atlas.” His grandson Stephan Schaefer has also told me it was also known “in Poland as Goplo and in Italy as Reclame. The solid version of Fatima is Capitol Versalien (Baltyk in Poland and Titan in France), which was designed in the same year as Fatima.” Stephan is looking for more information on his grandfather’s type designs which include a beautiful script known in Germany as Orchidea.

As seen in the new film “The Great Gatsby” where they’ve used both fonts and added a shimmer effect. Read more about it here.

Each font includes caps only, numbers, punctuation, and international characters.

Atlas_anim1 Atlas_anim2  Atlas_spec

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