Fast Casual looks like the cursive handwriting of a smart and creative individual who takes pride in their writing, but they also include many quirky touches to show their personality. Fast Casual was inspired by the hand-lettered titles of the trailer of the classic 1940 Bette Davis film “The Letter”. I’ve kept many of the quirks—the triangular descenders, the epsilon e’s, the diagonal crossbars—while modernizing and harmonizing it altogether.
Licorice Whip was inspired by an example from a 1920 book: “A most novel alphabet by Mr. G. E. Gustafson, Penman, Inter-State Commercial College, Reading, Pa.” It was once important for a professional to use the pen well, the visual equivalent of elocution. The neat thin-thick strokes show good control of the pen; along with the gaps, a shimmering effect is created, or perhaps the look of twisted ribbon. A full-alphabet companion to Cascade Monograms.
Mineral City was inspired by an example of 19th-century sans serif typography. Around that time, type designers took a cue from sign painters, omitting the finicky serifs and making the strokes more uniform. These early sans serifs fonts were categorized as “grotesques” or “gothics” and this is a particularly awkward one. (Later these would be refined into fonts like Franklin Gothic, and then neo-grotesques like Helvetica.) I’ve added more texture to give it the rustic flavor of crude printing, rough paper, worn surfaces, or even a hand-panted sign.
Minaret is a bold display font with a rather exotic feel. Instead of mimicking foreign text, Minaret’s swirled tops suggest the rooftops of far-off lands. Or maybe it looks like whipped cream and icing! Minaret was inspired by examples of hand-lettering from 1922.
Trails End began as a bold slab-serif font. To that, I’ve added a rough edge and grainy texture producing a unique rustic style. Trails End suggests crude letterpress printing on rough paper, a weathered sign, or a well-worn T-shirt.
Harmonium is a beautiful and unusual pair of fonts. With the flare of cursive, Harmonium adds exotic elegance in a narrow format. It was inspired by an entry in a 1954 lettering guide. The original design, in only the very sloped style, was recommended for “modern advertising.” I also created a Regular (roman) style for more versatility.
Tidal Wave is part “tribal”, part “groovy”, and part “Art Nouveau,” although its roots predate all those design labels. Tidal Wave has an exciting look that transcends time and geography. It was inspired by this page of lettering from J. M. Bergling’s 1923 Art “Alphabets & Lettering”. The “Grecian” label must have something to do with the squarish spirals.
Asian Flavor is a pan-Asian pastiche. Borrowing from multiple Asian scripts—dots from the Middle East, bars from South Asia, strokes from the Far East—this font attempts to suggest Asian languages while still writing in the Latin alphabet. About as authentically “Asian” as my homemade lettuce wraps with some ginger, rice vinegar, soy sauce and sesame oil: tasty and accessible but not really Asian. Asian Flavor was inspired by this vintage hand-lettered sign at the American Museum of Natural History in New York City.
DECOY is a bright geometric font with Art Deco flair. The Stencil version is solid, the Template is outlined. Both also come in an alternate version without all the decorative circles on the caps. Decoy was inspired by one style of signature by the popular American artist, Norman Rockwell.
Time Lock is a 6-font family with a retro-futuristic feel. Sleek and streamlined, with distinctive triangular serifs strategically placed like fins. In three weights with matching oblique fonts for even better aerodynamics. Time Lock was inspired by the trailer for the film “The Time Machine,” 1960, very different from the poster or the main titles. Here is the full trailer, you can see I’ve expanded the design to include lowercase.