-Logo-Inspired-

ZITZ is my second cartoon font, based on the hand lettering in the King Features daily strip Zits by Jim Borgman and Jerry Scott. According to Robert C. Harvey’s thoughtful Children of the Yellow Kid: The Evolution of the American Comic Strip, “Zits” is a “teenage strip…ostensibly drawn by Borgman and written by Scott…. Borgman produces the final art.” The tall, tight lettering and expressive drawing style of Borgman’s political cartoons has long appealed to me; since 1997, “Zits” has represented a daily dose of his art. The scratchy outlines of the letters reflect both the artist’s pen and the… continued

RADIO was inspired by the old logo of NPR, National Public Radio. Obviously, the line pattern suggests broadcasting. The letters are square and of a uniform width, great for short headings, drop caps, and the like. Includes caps, numbers, punctuation, and international characters.

POPSTARS was inspired by the hand lettering on the cover of the classic Beatles album, Magical Mystery Tour. The B from Beatles is about actual size at left; weren’t vinyl album covers great? This pair of fonts can be used separately or layered as in the animation on this page. Each font includes caps, lower case, numbers, punctuation, and international characters.

NEUROTOXIN was inspired by the Xerox Corporation’s former X logo, designed in 1994 by Landor Associates. Each letter is modified to appear to be forming from, or dissipating into, pixels, suggesting a transition from digital to analog and back. The basic letterforms are patterned after a bold Didone-type font. Serve with a nice Bodoni or even Times Roman. Includes caps, numbers, punctuation, numbers, and international characters.

MADFONT was one inspired by the great MAD magazine logo, the older, un-italicized one of course. It was one of my first fonts, released back in 1998, the work of a fan who grew up reading MAD and loving its parodies and graphics. MADFONT was retired but now it’s come back and brought two friends: Bars and Thorns. The two previously unreleased fonts are standard wood type variations that increase the value of this cheerful, circus, Wild West design. Each font includes caps, numbers, punctuation and international characters. Check out this fun furniture commercial. It’s worth watching all the way… continued

COMET was inspired by the (former) logo of Country Music Television. Clicking past this cable channel, I was attracted to its logo and set out to make a font that would allow you to type anything with that back-and-forth-within-blocks look. There are really two fonts: Negative with white letters, and Positive with black letters, each with black outlines. In both fonts the uppercase letters are turned to the left, and the lowercase to the right, So YoU hAvE tO tYpE lIkE tHiS tO gEt tHe RiGhT eFeEcT. The fonts can be used separately, or layered together. Now includes numbers and… continued

CARTEL was inspired by the logo of OPEC, Organization of the Petroleum Exporting Countries. Rigorously geometric to the point of near illegibility, Cartel could add an exotic touch in a futuristic or retro context. Includes lowercase (including long and short ascenders and descenders), numbers, punctuation, and international characters.

AARDVARK CAFÉ was inspired from the famous Hard Rock Café logo. It’s a worldwide pop classic and seems to have been originally hand lettered. In rounding out the alphabet, I strove to work the little upstroke “wings” into all the caps and the swash-y descenders on the h, m and n to match the k. Includes caps, lower case (including some alternates), numbers, punctuation, and international characters.

The DILEMMA fonts were inspired by the evolving logo of Sears.  One font in the set is illustrated in black and white above: two black stripes and one white one. The other two fonts have one stripe each.  When overlapped and assigned different colors, they can be used as in the blue illustration, creating a tricolor effect (counting the background). The oldest of these Sears logos has all caps and a white stripe with gaps that suggest overlapping tracks (the best of the three, in my opinion, and still on my local Sears store.) Then they simplified it and the… continued

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