-Logo-Inspired-

Plumber’s Gothic is my digital interpretation of the font formerly used by 3M to brand its products. According to their excellent corporate history, the “boxy, serifed…decidedly industrial” logo and font were designed by Gerald Stahl & Associates in 1960 and used throughout their product line until the late 1970s. “Unfortunately ‘plumber’s gothic’ no longer accurately reflected the image of the more sophisticated, higher-tech company that 3M had become.” (Thanks, John, for getting me started on this!) Includes upper- and lowercase, numbers, punctuation, and international characters.

OAKTAG is a set of 6 unique stencil fonts, inspired by the one-character logo of England’s Channel Four. Originally called “Stencil Four”. For the regular font, I applied the same constructed style to all the characters, using a bold, condensed version of the classic font Clarendon as a reference. Channel Four has updated their logo to a 3-D style (left); now I’ve added 4 fonts to the set (and improved the appearance of the original two fonts). Mix, match and layer them! Each font includes caps, numbers, punctuation, and international characters. Oak-tag is the stiff paper that stencils and manila… continued

KARTA was inspired by the 2-letter logo of the Johnston Paper company (below. I was stopped behind their delivery truck and quickly jotted it down.) Looks like folded paper or a paper construction. The set includes Regular and Bold which are outlines of the planes, and Solid which can be used separately or layered to create a color fill. Includes uppercase, numbers, punctuation, and international characters.

HONEYMOON is a retro, backhand script with a hand-written feel. It was inspired by the classic logo of the Holiday Inn hotel chain. Uniform weight, almost completely linking. Italicized it becomes a vertical script. Includes upper and lowercase, numbers, punctuation, and international characters.

The HONEST JOHN’S fonts are based on the old logo of the Howard Johnson’s restaurant chain. For missing letters, I consulted similar Deco fonts. There’s a solid Regular and outline Shadow version. Includes large and small caps, punctuation, numbers, and international characters.

The GOYA fonts (including light, medium, heavy, ultra, and inline)were inspired by the logo of the GOYA® food products company. Another Art Deco font–like Red Circle–but this time with a preference for the circle over the square. GOYA 2.0 now includes small caps in the lowercase positions of each font (not just re-scaled but also re-weighted) plus a whole new font GOYA INLINE. Goya in use, by Alter  

ESQUIVEL is a sleek near-script inspired by an older Esquire magazine logo. Working from this December 1968 issue (with Lauren Hutton on the cover) I had only the title and one short heading inside to work from. The title evokes the original source, but pays homage to Juan García Esquivel, the Mexican emigré “multi-threat talent: quirky composer, eccentric arranger, enchanting performer, dashing showman” according to the liner notes (by Irwin Chusid) of Esquivel’s 1995 greatest-hits CD Cabaret Mañana. Works well italicized too. And there’s also the Engraved and Condensed versions too. Each font includes upper and lowercase, numbers, punctuation and… continued

ESPANGLÉS was inspired by the logo of the great, ubiquitous Spanish department store, El Corte Inglés. A fun, bold, and stylish script. (What is it with these department store logos? I love them all: Harrods, Marshall Field, Neiman-Marcus…) Version 1.5 takes advantage of additional research (a receipt) and contains a new A, S (seen above) and assorted punctuation. The previous letters join the other alternates, at right, to offer more choice and better linking. Includes upper and lower case, numbers, punctuation, international characters, and alternates.

CAPTAIN HOWDY was inspired by the font often seen on classic Ouija® boards. Yet another woodtype, “circus,” or “Western” font. Cleanly redrawn using my 70s-vintage wooden Ouija® board as a model. I never cared much for playing with it, I just liked the way it looks! Includes caps, numbers, punctuation, and international characters.

The 2 ALÚMINO fonts were inspired by font designed for Alcoa, the aluminum company. Sleek, clean, modern, light and flexible. I’ve also made a narrower version with the same stroke weight, although it appears somewhat darker overall. Bob Trogman writes, “I worked on the Alcoa font while working for Saul Bass. The Alcoa project lasted over a year and a half. Half way through the project a presentation was made to the board in Pittsburgh and one of the board members said the logo looked too much like ALCAN’s logo and we started all over. Don Handel did the actual… continued

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